American Association of Daily Money Managers
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2015 Annual Conference
"Stand Tall: Be Your Best"
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Schedule of Events
Registration Note: Separate registration is required for the PDMM® Review Course and Exam, Business Basics Workshop, Conference Intensive and professional photo session. See the online registration section for more information.
7:30 am - 6:30 pm Registration
8:00 am - Noon PDMM® Certification Review Course (Separate registration fee required.)
Is testing for the PDMM® designation in your future? Combine your conference experience with AADMM’s Certification Review Course to get the most bang for your buck. The Certification Review Course is intended to provide DMMs with assistance and practice to prepare them to take the certification exam. Participants will find additional support to facilitate their study efforts. Attendance does NOT guarantee a passing grade on the exam.
9:00 am - 4:00 pm Business Basics Workshop (Separate registration fee required.)
The Business Basics Workshop offered by AADMM is a one-day workshop for those interested in daily money management as a career or those who are new to the profession. This is an ideal opportunity to learn the basics and hear from individuals who are successfully running their own businesses. The workshop sets forth the components needed to perform the duties of a DMM on a day-to-day basis. At the end of this session, participants will be able to:
  • Explain what DMMs do
  • Identify the traits and skills needed to be an effective DMM
  • Understand the steps needed to establish or build a client base
  • Understand the steps needed to jump-start the business
1:00 pm - 4:00 pm Conference Intensive — Federal Individual Income Tax: What a DMM Should Know
(2.5 CEU Payroll, Finance Bookkeeping and Bill Paying)
Alisa Carini, CPA, Carini Daily Money Management
As DMMs we should be well-versed in the area of individual income taxation. This in-depth session will provide you with the tools to read and understand a tax return, focusing primarily on tax issues impacting individuals and small businesses. We will cover what income has to be reported and what expenses are deductible. Specific areas to be covered include medical expenses, charitable contributions, and business expenses. We will also cover recordkeeping and estimated tax payment requirements. We will also discuss the role a DMM can or should take in the tax return preparation process and how we can make that process easier for all parties.
2:00 pm - 4:45 pm PDMM® Certification Exam
Your certification as a Professional Daily Money Manager® (PDMM) demonstrates in a tangible way the professionalism among daily money managers. Through voluntary certification you can validate your skill level and add to your credentials as a leader in the industry. Certification also supports AADMM’s two-fold commitment: to promote high standards of client services provided by members and to support the growth of the daily money management industry, in numbers of providers, in recognition of the field, and in the quality of services provided. A proctored exam will be given on Nov. 6 at 2:00 pm in conjunction with the Conference but applications to sit for the exam must be received by October 1, 2015. The application form, frequently asked questions, and important information about testing are available at:
3:15 pm - 4:50 pm Professional Headshots
In a two-minute session with a professional photographer, get approximately 6-12 professional headshots for only $30. You will be able to choose your favorite to be digitally retouched. You must pre-register for this on the registration form. All originals plus digitally retouched photo with full usage rights will be emailed to each individual after the conference.
4:00 pm - 4:45 pm First-Timers Orientation
If this is your first time to an AADMM Conference, let us help answer your questions and provide insight on how to get the most out of your conference experience.
5:00 - 6:45 pm Official Conference Kickoff & Opening Keynote Speaker
Rock Your Business
Melanie Spring, Sisarina
You became a DMM because you know it’s what you’re meant to do. You want to help people through using your awesome skills and knowledge. You have a certain style and love working with a particular type of client. Those ideal clients should be knocking down your door to work with you. Whether you’re just starting out, thinking about changing direction, or “think” you’re just fine; this talk will give you concrete ideas to increase your sales and hone a business brand strategy that fits your style & your schedule while also pushing you out of your comfort zone a little. When we’re done, you’ll have:
  • A plan for creating or improving your brand’s foundational elements
  • Steps to create your branded voice for marketing
  • A way to attract only those ideal clients you love working with
6:45 pm - 9:00 pm Welcome Reception/Networking Dinner
7:30 am - 6:30 pm Registration
7:30 am - 8:30 am Continental Breakfast
PDMM® Continental Breakfast
8:30am - 8:45 am Daily Happenings
8:45am - 10:15 am Stand Tall: It’s More Than a Code of Ethics
(1.5-CEUs Ethics)
Lora Koretz, J.D., MBA, professor at Arizona State University
Our business has many “gray” areas. Learn from a professor who has taught thousands of students how to identify ethical issues in her Business Law and Ethics for Managers course at Arizona State University. Understand the steps for solving ethical dilemmas and what causes people to make poor ethical choices. Evaluate different ethical decision-making models and how they apply to our own Code of Ethics. Plenty of time will be left to ask the expert how to handle some DMM-specific issues.
10:15 am - 10:45 am Break
10:45 - Noon Break-out Sessions
10:45 am - Noon The DMM’s Vital Role in Divorce (Session 1)
(.5 CEU - Payroll, Finance, Bookkeeping and Bill Paying)
Frank Pankow, an Arizona based forensic CPA, will share how a DMM is well placed to be an integral part of a client’s divorce team. You will gain an understanding of what financial information will be needed (and how to review any information provided to you), as well as how to deal with high conflict individuals. Frank will also share how to best market to divorce attorneys. Come see if this niche is for you!
10:45 am - Noon Documenting Digital Assets: Adding the Service to Your DMM Practice (Session 2)
Amy Carrick, Carrick Consulting, LLC
In this in-depth session you will not only learn what digital assets are but also the risks and rewards to both the client, their family and you their DMM for collecting and documenting the right information. Amy will share strategies to add this as another facet for your DMM business toolkit, including what forms to use and ideas on how to market the service to get a client going on their own or complete the job for them.
Noon - 2:00 pm Lunch and Annual Meeting
2:15 - 5:15 pm Break-out Sessions
2:15 pm - 3:30 pm Reading Investment Statements: How to Help Your Clients (Session 1)
(1.0 CEU Payroll, Finance, Bookkeeping and Bill Paying)
Jennifer Rayner, IAR and Chris Jones, ChFC, CLU, Wealth Rescue Strategies
As a DMM it’s important to have a basic understanding of investment strategies and be able to respond to your clients when they ask you investment related questions or have issues relating to cash flow requirements. Learn how to read and understand your client’s brokerage statements, discern fees, think about cash flow requirements to withstand current and future distribution patterns and understand the basics of portfolio construction. You will be provided with an easy to use checklist to facilitate these important client conversations, while not requiring you to venture outside of your expertise as a DMM.
2:15 pm - 3:30 pm Web-Based Accounting Systems For Your Practice: QuickBooks Online & FreshBooks (Session 2)
David Banther, MS, PDMM®, Banther Consulting Corporation
QuickBooks Online and FreshBooks are two very popular web based accounting systems. Learn how they can work together, highlighting the benefits of each system and how to best utilize them for your practice in an ever increasing mobile and cloud based environment. David will also share: Advantages to QuickBooks Online vs. the desktop platform, Advantages of FreshBooks Invoicing vs. QuickBooks and How to integrate the two systems together for a powerful accounting system for your practice.
3:30 pm - 4:00 pm Break
4:00 pm - 5:15 pm Is It Normal Aging or Dementia? (Session 3)
(1.0 CEU Ethics)
Minda Cutcher, MBA, PDMM®, Minda Cutcher, MBA Inc.
Have you noticed subtle changes in your senior clients’ level of cognition or ability to handle their household finances? This session will help you determine the difference and develop strategies for dealing with clients who are showing signs of cognitive decline.
4:00 pm - 5:15 pm Types of Employment & Withholding: Independent Contractors vs Employees (Session 4)
(1.0 CEU Payroll, Finance, Bookkeeping and Bill Paying)
Evan Gilder, CPA, Redlig Financial Services LLC
Whether you counsel a client who has staff or bring someone on yourself, you must be knowledgeable of some payroll basics. Should/can you hire an IC or should they be an employee? You will learn the tax and labor implications, as well as insurance and practical implications of employment using these different labor classifications; understand the employers’ responsibilities; and learn options for keeping track of hours and pay.
5:15 pm - 6:00 pm Free Time
6:00 pm Dine Around (meet in hotel lobby, dinner on own with other attendees)
7:30 am - 3:00 pm Registration
7:30 am - 8:30 am Continental Breakfast
Continental Breakfast - Regional and Chapter Leaders
8:30 am - 9:30 am Whose Life Is It Anyway? Helping Your Clients Choose and Work With a Fiduciary
(1.0 CEU Payroll, Finance, Bookeeping and Bill Paying)
Sheri Samotin, MBA, CLPF, PDMM®, NCG, CPC, LifeBridge Solutions LLC
It is not unusual for DMMs to find themselves working with a client’s health care surrogate, power of attorney, trustee, conservator or guardian. In other cases, the DMM may be asked to help a client decide who to name in such a role, or even to serve as fiduciary. This session will provide the tools you need to help your client choose and work with a fiduciary and help YOU determine if you are qualified and desire to serve in these important roles.
9:30 am - 9:45 am Break
9:45 - 10:45 am Break-out Sessions (2)
9:45 am - 10:45 am Elder Financial Abuse (Session 1)
(1.0 CEU Types of Expenses, Standards of Practice)
Elizabeth Loewy, General Counsel, EverSafe
Elder financial fraud is a multi-billion dollar industry in the US. Learn the signs of abuse, and how financial services professionals and new technology can prevent and address exploitation and identity theft. In this session, elder financial exploitation will be defined, ”real-life cases” and scams will be reviewed, and issues such as underreporting, misconceptions about the law and “red flags” will be discussed. Initiatives in the financial services industry, as well as prevention tools, will also be covered.
9:45 am - 10:45 am Don’t Panic: Rest Assured With Effective Client Management (Session 2)
Susie Marbury, Checks & Balances for You, LLC
Just starting out or dealing with the growth of more clients, having a good system will not only keep you sane but also allow you to provide excellent customer service. Learn how to effectively and efficiently administer the client aspects of your business to assure you have appropriate documentation, procedures, and security to manage your clients’ finances, without worrying that something will slip through the cracks.
10:45 am - 11:00 am Break
11:00 am - Noon Listserv Live
Moderators: Debbie Gilster, At Home FinanceCare, LLC
Nanette Duffey, Organized Instincts
Ever use the Listserv to get a burning question answered? Now you can do it in person during this fast paced, facilitated session. Ask your question, hear a few answers from others in the room and then we move onto another question. It’s fun and educational. Some say it’s the best session we did a few years back because so many different things got asked and answered!
Noon - 1:00 pm Lunch
1:15 pm - 2:15 pm Stepping Out of Your Business for Vacation, Illness or Retirement: What are Your Options?
Moderator: Lynn Plait, PDMM Financial Order, LLC
Panelists: Roxanne Cheney, Bringing Order to Home and Barbara Boustead, Mary’s Daughter LLC
Do you have an exit strategy for retirement that includes a succession plan? How will you get that much needed vacation and not be interrupted by clients at every turn? What if you suddenly become ill or incapacitated and cannot service your clients? No matter the size of your business, we think these questions deserve careful consideration and planning. Our panel of DMMs will discuss some practical options, especially for solopreneurs, that will surely send you home with “food for thought.” Our goal is to get you thinking so you can be prepared!
2:15 pm - 2:30 pm Closing Remarks
Raffle for a free 2016 Conference registration (must be present to win).

174 Crestview Drive . Bellefonte, PA 16823-8516
Phone: 814-357-9191 . Fax: 814-355-2452 . Email: